IEC wall maze

For the needs of the 2018 IEC General meeting held in Busan, South Korea, I received a request from the organizers to create some posters/roll-ups or similar advertising material. After internal discussions and brainstorming, we decided to create one grandiose poster. There were discussions about whether it should be a wavy 18m long wall or a maze with walls covered with the poster. The space of the hall defined the final solution, and we created a maze. In the end, I created an 18 m long and 2.8m tall mosaic of images of technologies that define IEC’s scope of work.

For this task, I selected and printed out around 150 photos placing them on a long conference desk. Then I invited the IEC Marketing and Comms department members to select the best 100 photos rearranging them in a seamless order so that the mosaic tells a continuous story. I took photos of those arrangements and notes for each photo. Then together with the department head, we discussed each of those arrangements and came up with an optimized one.

The idea was to create a 1.8m high collage with the bottom 1m containing brief textual descriptions and a QR code that would show an expanded explanation about the subject in question once scanned with a mobile device.

Once we had the story and position of the photos in the right order, I created a collage in Photoshop and then imported it into InDesign. The InDesign file was then shared with the printer in Korea, and the wall parts were created.